Blog: What Lane Are You In?

A few years ago, a CEO asked me two questions that stuck: What’s your power lane? What’s your emerging lane? That simple framework helped me grow as a leader—but over time, I realized there’s a third lane we often overlook: the HOV lane. It’s not just about your own speed. It’s about who’s in the car with you — your team. The people who challenge you, complement your strengths, and help you move faster together.

Blog: Marketing Wears Prada

If you’ve seen The Devil Wears Prada, you remember Miranda Priestly’s iconic cerulean sweater monologue. That moment wasn’t just about fashion—it was about market influence, demand creation, and the power of shaping trends before people even realize they exist. In my latest piece, I break down five key lessons from Miranda’s cerulean sweater moment that every marketing leader should embrace.

Podcast: ANA Champions of Growth Podcast

I joined host Matthew Schwartz to discuss the latest trends in relationship marketing, which emphasizes customer retention, satisfaction, and lifetime customer value.

Blog: The Magic of Memories

I recently watched Inside Out 2 with my son and was inspired to connect its brilliant portrayal of emotions and memories to brand marketing. In my latest blog, I explore how creating joyful, memorable experiences can make brands unforgettable, much like Riley's core memories.

Award: CMOs to Watch, sponsored by Pavilion

Thanks to Pavilion for this shout-out—I'm truly humbled and honored. This recognition isn't just about my love for the job (and let's be honest, being a CMO isn’t a walk in the park); it really shines a light on the fantastic team I'm privileged to work with.

Podcast: Hospital Marketers are Growth Marketers

While my rap game may not top the charts 😎, a big shoutout to Jared Johnson and Paul Schrimpf for inviting me to lay down some tracks on the Healthcare Rap Podcast. We dove deep into the beats of healthcare marketing, spinning records on consumer experience and tech.

Podcast: The First 90 Days: Quick Wins, Curveballs, and Strategic Shifts

Your first 90 days in a new company can set the trajectory and the speed at which you make an impact. I really enjoyed this conversation with Drew Neisser, Isabelle Papoulias and Bernd Leger as we shared insights on how to navigate your first 90 days, handle unexpected curveballs, and build trust from the ground up – including getting those early wins.

Podcast: Life Science Marketing Radio

On this episode with host Chris Connor, we enjoyed a wide-ranging discussion about marketing beginning with selling high-value products with long sales cycles and multiple decision makers. You’ve heard it before, but no one wants to be sold to. That’s the expressway to the delete button. Instead, you need to build relationships and provide value as trusted advisor, showing customers how their lives could be better.

Podcast: B2B Storytellers

I joined Emmy-nominated director/producer David Delaney Mayer to talk about the science behind storytelling, why it’s fundamental to brand memorability, how the most effective stories are constructed and our mutual love for cinema.

Podcast: Interesting B2B Marketers

As marketers, it's easy to get swept up in the wave of digitization, to let data and ROI become our sole guiding light. Jamie brought us back down to earth, reminding us why we fell in love with this mad world of marketing in the first place. It's not just about numbers and spreadsheets. It's about capturing hearts, it's about making a genuine connection, and making people feel seen and understood.

Fearless 50 Winner

The Fearless 50 is a people’s choice award, where the public nominates and votes on who makes the final list. This category is open to both executives and management (Senior Director and above) who have pushed the boundaries of what’s possible when it comes to customer marketing, advocacy, community, and loyalty.

CMO Super Power: Leading a transformative team.

In this eBook, we take a look at the top 101 B2B Marketers of 2022 who were able to stand tall and succeed despite the odds—take a look!

Publication: MarketingProfs

Marketing has transformed in the digital age. There are more channels than ever—and , more ways to reach your audience. But there are also more things to measure, more metrics to meet, more pressure to show ROI. Those changes aren't all bad, but they've led too many marketers toward bland, high-volume content and away from value and their first love: creativity.

Blog

They may not have been red ruby slippers, but they were my red running shoes, and to me they had every bit of magical power. Power to help me sprint. Power to help me compete. Power to help me see that even though I wasn’t the fastest runner, my best was the bar.

Podcast: CMO Diaries

A conversation with Kishore Kothandaraman, Co-Founder of Goldcast, about GTM strategies when entering new markets, the state of content marketing and what the pandemic taught marketers on being adaptive.

Publication: MarketingProfs

Although a single digital touchpoint is unlikely to sway a buyer on its own, it can certainly dissuade them. Marketers know that each touchpoint has potential value. Even the smallest interaction is an opportunity not to be missed. Every touchpoint customers interact with is a chance for companies to elicit joy, encourage engagement, and define their brand. Here are six examples of unexpected places where you can spark a customer's delight through digital creativity.

Publication: Convince & Convert

The pandemic accelerated us into the all-digital world, and marketers have had to sink or swim when learning to deal with an all-the-time (or always on) customer base. The first lesson learned? Implement a robust customer experience strategy that mirrors where and how customers prefer to engage your brand.

Podcast: OnBrand with Nick Westergaard

In our always-on world, customers are looking for greater connection with their brands. This isn’t easy as there’s more noise than ever. We discussed how brands can stand out with immersive content, this week on the On Brand podcast.

Blog

National Bring Your Child to Work Day (4/28) came and went, and I must admit, it conjured up mixed emotions for me. I imagine today’s remote-first culture largely negates the original sentiment of this holiday. After all, our kids have become a regular fixture on Zoom calls. My son was no exception, especially during remote learning.

Podcast: DemandGen Visionaries

Jamie Gier shares her insights into the power of educating your buyers, how to create valuable connections with inspiration, and why it’s important to put customers at the core of your business.