Hospital Marketers are Growth Marketers

While my rap game may not top the charts 😎, I laid down some tracks on the Healthcare Rap Podcast. We dove deep into the beats of healthcare marketing, spinning records on consumer experience and tech. Here are four takeaways:

1️⃣ Retail clinics and disruptors are ramping up competition, making the marketer’s role as growth marketer even more crucial in attracting new healthcare consumers, while preserving relationships with existing ones. Emphasizing patient-first access is paramount to a winning strategy.

2️⃣ Healthcare marketers are pivotal as growth drivers for their systems because they are creating pathways for patients searching for care to getting care. Their strategies must effectively balance supply and demand, aligning closely with operational leadership to optimize outcomes.

3️⃣ Cultivating relationships with chief medical officers, and clinical operations, is vital for marketers to ensure a unified and cohesive patient experience strategy. Effective persuasion skills plus data are essential for exerting influence within the organization.

4️⃣ When choosing MarTech, balance the sophistication of the technology with the capability of the team. The aim is to enhance, not hinder. Aim for efficiency, insights, and reporting. The rapid evolution of AI in healthcare is both intriguing and unnerving (in fact, a bit creepy at times).