Ask a Marketing Executive

What does it mean to be a CMO today? For me, it comes down to two lenses: growth architect and meaning maker.

That’s what I unpacked in this Q&A — along with:
➡️ Why earning mindshare comes before market share.
➡️ The one skill I want every marketer to have (hint: understand the financials).
➡️ How AI is moving from surfacing insights → to operationalizing them.
➡️ Why being a “Chief Mom Officer” shaped my leadership more than any title ever could.
➡️ And what my “dream job” would be if I wasn’t in marketing.

At its core, marketing is about designing systems that drive growth and giving people a reason to care. Today’s brand is tomorrow’s demand.

Big thanks to Sue Keith and the team at Landrum Talent Solutions (formerly hrQ & Ceres Talent) for the conversation and spotlight.

You can read the full interview at this link.

P.S. Marketing has always been my professional calling, but a global bread-breaking tour guide would be right up my alley. I’ve already shared meals in Egypt, Israel, Japan, Scotland, England, France, Italy, and Mexico. On the bucket list? Spain, Portugal, Croatia, Greece, UAE (Dubai, specifically). ✈️🍷🥖