Conversations with B2B Storytellers

Storytelling is a game changer for marketing and sales, but do you know the science behind why❔

When you share a story, you're not just talking — you're creating a brain-to-brain coupling with your audience. Their neural activity syncs up with your narrative. It's like a superpower, making your brand messages resonate on both emotional and neurological levels. 💗 🧠

I joined Emmy-nominated director/producer David Delaney Mayer to talk about the science behind storytelling, why it’s fundamental to brand memorability, how the most effective stories are constructed and our mutual love for cinema.

Listen to the full episode on Spotify.

And while you're at it, check out the incredible video storytelling work by the team at Elemmir.