Library of articles, interviews, blogs and podcasts.
The Magic of Memories: From Inside Out to Unforgettable Brands
Blog: The Magic of Memories
I recently watched Inside Out 2 with my son and was inspired to connect its brilliant portrayal of emotions and memories to brand marketing. In my latest blog, I explore how creating joyful, memorable experiences can make brands unforgettable, much like Riley's core memories.
Hospital Marketers are Growth Marketers
Podcast: Hospital Marketers are Growth Marketers
While my rap game may not top the charts π, a big shoutout to Jared Johnson and Paul Schrimpf for inviting me to lay down some tracks on the Healthcare Rap Podcast. We dove deep into the beats of healthcare marketing, spinning records on consumer experience and tech.
Conversations with B2B Storytellers
Podcast: B2B Storytellers
I joined Emmy-nominated director/producer David Delaney Mayer to talk about the science behind storytelling, why itβs fundamental to brand memorability, how the most effective stories are constructed and our mutual love for cinema.