CMO Diaries
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Episode Highlights
Use content to educate not sell. Feed your customers’ curiosity and provide value.
Know your customer preferences for consuming information. It’s not a one-size-fits-all.
Understand the power of dark social as part of your content and channel strategies.
With that, know that not all effective channels are measurable but they work!
Specific to GTM, before venturing into a new segment or market, understand things like TAM, SAM, product-marketing fit and barriers to industry (like regulatory restrictions - ugh!). We go deep into GTM strategy, segmentation and upside and downside of going upmarket or downmarket. Discussion starts at 14:13