Publication: MarketingProfs

Marketing has transformed in the digital age. There are more channels than ever—and , more ways to reach your audience. But there are also more things to measure, more metrics to meet, more pressure to show ROI. Those changes aren't all bad, but they've led too many marketers toward bland, high-volume content and away from value and their first love: creativity.

Publication: MarketingProfs

Although a single digital touchpoint is unlikely to sway a buyer on its own, it can certainly dissuade them. Marketers know that each touchpoint has potential value. Even the smallest interaction is an opportunity not to be missed. Every touchpoint customers interact with is a chance for companies to elicit joy, encourage engagement, and define their brand. Here are six examples of unexpected places where you can spark a customer's delight through digital creativity.

Publication: Convince & Convert

The pandemic accelerated us into the all-digital world, and marketers have had to sink or swim when learning to deal with an all-the-time (or always on) customer base. The first lesson learned? Implement a robust customer experience strategy that mirrors where and how customers prefer to engage your brand.