Podcast: Life Science Marketing Radio

On this episode with host Chris Connor, we enjoyed a wide-ranging discussion about marketing beginning with selling high-value products with long sales cycles and multiple decision makers. You’ve heard it before, but no one wants to be sold to. That’s the expressway to the delete button. Instead, you need to build relationships and provide value as trusted advisor, showing customers how their lives could be better.

Podcast: CMO Diaries

A conversation with Kishore Kothandaraman, Co-Founder of Goldcast, about GTM strategies when entering new markets, the state of content marketing and what the pandemic taught marketers on being adaptive.