Impact Stories: Pipeline Growth
My role: Chief Marketing Officer
In 2021 on a target of 35%, marketing contributed 44% of annual new ARR, representing a 46% YoY increase. In 2021, company hit aggressive ARR target, and exceeded both gross and net retention rates.
In 1Q22 on a target of 40%, marketing contributed 49% of new ARR, breaking prior Q1 records and second highest total to Q4 2021.
My role: SVP of Marketing
Redesigned lead management processes, digital marketing strategy, and go-to-market approach to increase YoY MQL to opportunity conversion rate by 33%, while increasing our contribution to new/expansion revenue by 107%.
During pandemic, re-invigorated the neglected DreamBox consumer channel, tripling consumer bookings and doubling subscriptions within two months, while in partnership with sales delivered a “customer care” campaign which increased the number of kids on DreamBox by 67%.
My role: Chief Marketing Officer
Part of a leadership team that drove a record-breaking year in sales bookings in the company’s 18-year history with Contract Value growing 42% and SCI’s overall revenue increasing by double digits.
Implemented ABM strategy to align sales and marketing on most opportunistic enterprises, including ICP definition, buyer intent scoring and engagement plan. Post activation, revamped digital marketing efforts focused on targeted paid media, social media, and educational content, yielded an immediate 169% QoQ increase in accounts engaged with 55% meaningfully engaged as opportunities.
My role: VP of Marketing
As part of an integrated campaign to influence c-level decision makers, launched annual executive educational summit that contributed to more than $75M in new and expansion business.
Conceptualized and led production of a first-of-its-kind mobile, simulated digital health system for demonstrating IDX’s enterprise clinical software system. This innovative demonstration environment was replicated by the UK NHS National Programme for IT and other industry groups to generate public support for EHRs.