Impact Stories: Growth and GTM Strategy
My role: Director of Enterprise Product Marketing
Strengthened relationships with key analysts from Gartner and KLAS to influence the emergence of a new healthcare software category and report on data aggregation, which positioned Microsoft very favorably within the category and legitimized our value in healthcare.
Appointed to serve as marketing lead for acquisition of Sentillion Inc., including leading cross-functional team responsible for all aspects of market launch as well as integration of key marketing functions.
Received top marketer of the year award and recipient of the coveted Gold Star award for simultaneously launching a major product release and new product in a new market. Gold Star recognizes employees anticipated to have highest long-term contributions to company success.
My role: VP of Brand and Strategic Communications
Appointed to spearhead marketing integration as part of the GE Healthcare acquisition of IDX, a $1.2B transaction. Integrated key marketing functions, including brand, advertising, PR, and marcom, as well as identified cost synergies and operational efficiencies. Co-led market launch strategy for combined organization.
With two months planning, led successful launch of unified organization at industry’s largest event (HIMSS 2006), resulting in a $64M total pipeline impact.
My role: SVP of Marketing, reported to CEO
Part of a team that led historic growth year in 2020. Success continued into 1Q21 when we more than doubled cash revenue from prior record, yielding a 173% YoY increase.
Contributed to devising a “Survive and Thrive” business strategy during the pandemic to ensure optimal customer care.
Re-invigorated the DreamBox consumer channel to support parents and students who shifted to remote learning. This included activating an extended freemium model coupled with a special summer pricing promotion to aid conversions. The marketing team mobilized its B2C experience to pull together and launch a parent-targeted digital marketing campaign to get maximum reach and awareness. The results: within two months of activation, we grew consumer bookings by 200% and subscriptions by 100%.
Activated a cross-functional “customer care” campaign to help ease the pain of moving from classroom learning to home learning by offering free licenses and support to schools in districts with some DreamBox footprint. This customer-first approach increased the number of kids on DreamBox by 67%.
My role: VP of Marketing
Led product marketing, demand generation and marketing communications for international healthcare software division representing 40% of company revenue. Managed product positioning and GTM for enterprise EHR system, including lead generation, advertising, public and analyst relations, and customer engagement. Contributed to IDX’s $1.2B acquisition by GE Healthcare, which closed at a 25% premium—underscoring the company’s market strength and strategic value..
My role: CMO
Worked in partnership with Product Strategy to a design and launch an innovative mobile app for enterprise patient scheduling, called GoSchedule™. Contributed to product experience, while leading branding and GTM efforts.
Participated in the integration of two company acquisitions, Clarity Health and DatStat, to add enterprise capabilities for referral/order workflow and post-discharge care management while providing a robust pipeline for cross-sell and expansion opportunities.
My role: VP of Corporate Marketing
Edifecs operated as a high growth, profitable company with no outside investors or debt. The period 2008-2014 resulted in some of the highest growth (more here) and paved the way for a $1.4B deal with TA Associates and Francisco Partners.
Part of an executive team that led company to a 3-yr CAGR of 32.97% with a cumulative growth rate of 135%, well above benchmarks for early-stage companies.
