Podcast: DemandGen Radio

In the early nineties a little thing called the internet changed the world as we knew it. Now, another technology is disrupting the way we work, play, and interact with each other. In this episode, David interviews Jamie Gier, Chief Marketing Officer. Jamie shares her experience with virtual reality and how she thinks it can impact the modern marketer.

Publication: MarketingProfs

The approaching end of third-party cookies is top-of-mind for marketers, many of whom are wondering how they can pivot toward getting more first-party data. How brands will make the most of that first-party data will redefine online marketing. The effort begins with gaining not only the attention of customers but also their trust—their belief that your brand's content, products, and experience are worth a piece of their privacy.

Publication: Advertising Week

Traditional metrics are failing us. Nearly none of them acknowledges real buyer behavior. In our yearning to identify what drives digital engagement, we are often awash in numbers: click-through rates, impressions, unique visitors and any number of other metrics. But bobbing above that KPI tidal surge is a reminder of what truly determines brand success: creative quality.

Publication: Customer Think

The focus on traditional metrics has obscured what truly inspires engagement, which is creative quality. Marketers love to gauge engagement, but we fooled ourselves into thinking that because technology allows us to measure factors such as unique reach, we are indeed measuring what’s most effective. It’s not as simple as that.

Publication: AiThority

The problem with traditional metrics is that none of them truly acknowledges real buying behavior and brand impact. Not to mention that a tech giant such as Google or Apple can make tweaks to a policy or algorithm and throw the efforts to measure engagement into a tailspin.

Publication: Modern Marketing Today

Brands are losing touch with their humanity amid their fixation on metrics, and in so doing they’re losing touch with their buyers, as well. Companies analyze clicks, downloads, page views, and a host of other data points looking for insight into buyer behavior. But there is a critical problem relying too much on that approach: The metrics are fallible because people aren’t robots.

Publication: Destination CRM

In a digital world that can be accessed even from your watch, “user experience” has become blasé. Whatever once might have been novel is now simply expectation—click here and scroll there to conduct one transaction or another. Engagement, on the other hand, now requires so much more.

Publication: Convince & Convert

Digital marketing pros love knowing what works and have a seemingly endless number of analytics tools and an ocean of data to tell us exactly that. Amid that desire to pinpoint what leads to conversion, we’re losing touch with the one thing that can set a brand apart: humanity.

Publication: MarTech Series

Jamie Gier, Chief Marketing Officer at Ceros shares a few thoughts on the benefits of automation in marketing and how martech is set to redefine the ways in which marketing teams function.

Publication: Convince & Convert

At the risk of stressing something that marketing professionals well know, your product is only as good as your brand. But we need to take a moment and reflect on why this axiom is as important now as ever.