Impact Stories: PR & Communications
My role: SVP of Marketing
Increased media coverage and story placements by 111% from prior year without incremental spend. Wins included segments on CNBC, NPR, How I Built This with Guy Raz, Geekwire, in addition to leading trade journals.
My role: VP of Marketing
Developed media strategy that in one year yielded a 400% increase in coverage and placements across trade publications and business press. Coverage focused on customer ROI case studies from leading health institutions and paid 3rd party industry research to help position the company relative to competitors.
My role: VP of Corporate Marketing
Developed a Public Relations program that in two years yielded more than 220 earned visibility events. Program exceeded its stretch media goal each year by more than 60% based on scoring for media influence, visibility, and message pull-through. Won a 2012 Award of Distinction by The Communicator Awards, which recognizes creative excellence in marketing & communications.
Spearheaded corporate reputation awards program that anchored Edifecs as a great place to work, business leader and technology innovator including wins for E&Y Entrepreneur of the Year for the Pacific Northwest (2011), finalist for Seattle Business Magazine’s Health Leaders award, winner of the Seattle Tech Impact award (2012), and finalist for Seattle’s Green 50.
Issued two research reports to influence policy and technology decisions for critical health reform initiatives, including the move to ICD-10, which would have a financial impact on the company. The study drove more than 40 major pieces of coverage and was leveraged by CMS in its final interim rule not to delay ICD-10 by more than one year.